Stop guessing. Start knowing.
Every GTM problem is a layer problem. I fix the core: your ICP, your story, your motion. Pick the depth you need.
Three sprints. Pick your depth.
Every GTM problem is a layer problem. I fix the core: your ICP, your story, and your motion.
Know Your Customer
Stop guessing who to sell to. Start knowing. In 2-3 weeks I nail down your real ICP, so every outbound hit, ad, and rep conversation lands on the right person.
ICP the whole team can use
Know exactly who to target, who to ignore, and why. Tiered by fit so sales can score a T1 from a T3 in the first call.
Outbound that actually lands
Build lists, run ads, and write outreach that only hits the right accounts. No more spraying and hoping.
Qualification playbook
A simple framework your team uses in discovery calls so deals move forward or get disqualified fast.
Scoped to your stage and complexity.
Tell Your Story
Your ICP is clear. Now say it so they listen. I rewrite your positioning, messaging, and landing pages so the company has one story the whole team can repeat.
Everything in Know Your Customer
The ICP work is the foundation. You get it all, plus the story layer built on top.
One positioning line
The whole company can repeat it without thinking. No more five different pitches across sales, marketing, and the website.
Messaging your ICP feels
Landing pages, sales decks, and outbound that make your buyer feel like you read their mind.
Scoped to your stage and complexity.
Run Your Motion
ICP, story, and a working sales motion. The full system the team can run week after week without rebuilding it every time.
Everything in Tell Your Story
The foundation and the story, plus the motion layer on top.
A sales motion built around how your ICP actually buys
Discovery, demo, proposal, info request, follow-up. Every stage has its own job and its own assets.
Discovery calls that surface pain in 20 minutes
A repeatable call structure that pulls pain, urgency, and budget without feeling like an interrogation.
Scoped to your stage and complexity.
Keep the work compounding.
After the sprint, the system needs a rhythm. Sparring and Embed give you that rhythm without staying forever.
Sparring
Strategic guidance every two weeks. I stay close enough to course-correct, far enough for you to run your own show.
Bi-weekly strategy calls
60-minute sessions. You bring the hard calls, I bring a clear answer and the reasoning.
Async support between calls
Shared doc, quick reviews, and message access when something urgent comes up.
Quarterly planning reset
Every quarter we zoom out, review what moved, and reset the focus for the next 90 days.
Embed
Weekly coaching, deal reviews, and call reviews. Deeper involvement for teams that want me closer to the work.
Weekly strategy + deal reviews
Pipeline reviews, message reviews, and live call coaching. I get into the reps’ work, not just yours.
Full async access
Shared Slack or Notion, same-day feedback on copy, decks, sequences, anything that needs eyes.
Team workshops on demand
Ad-hoc sessions for positioning, discovery, qualification, and any playbook that needs a refresh.
Founder Content System
ICP-led content calendar and weekly posts that build category authority.
One-off setup · retainer optional
Team Deployment
Live workshops to roll out the ICP, positioning, and motion so your team actually uses it.
Per workshop day · up to 12 people
Next ICP Sprint
Clone the system for a second segment. Same method, different buyer, faster the second time.
After your first sprint
How it works
Book a call
20 minutes. I’ll tell you if we’re a fit before you spend a cent.
Share the data
Intake form, CRM exports, call recordings, competitor list. I do the heavy lifting.
Workshops
Live sessions to validate, build, and align. Founders in the room. No spectators.
Walk away ready
Full deliverable pack. Scored, tiered, documented. Use it Monday morning.
Questions
The people who know your customers best. Usually that’s you, your head of sales, and someone from marketing. 3-4 people max. Everyone commits to showing up.
Book a call. In 20 minutes I’ll tell you which one fits and whether we’re a match. Most founders start with Know Your Customer and upgrade when they see what the ICP work reveals.
More revenue usually means more data to crunch, more segments to sort through, and more stakeholders to align. The system is the same. The depth changes.
I design the system and hand you the playbooks. You run it. If you want help making it stick, that’s what Embed & Coach is for.
The Next ICP Sprint add-on is 20% off your original price. Faster the second time because the framework already exists.
Your GTM starts with knowing who you’re building for.
20-minute call. I’ll tell you if we’re a fit before you spend a cent.